When losing is winning: The PR genius of Norwegian Air’s World Cup logo swap
The most effective PR campaigns aren’t always the most expensive — they’re the most human.
14 July 2026
Culture
22 July 2025
The billion-yuan plastic profit: ‘Guzi’ collectibles
Young consumers in China and beyond are turning to collectible figurines for comfort, identity, and emotional release
22 April 2025
Greying Asia: A brighter future for all?
Employers and elderly-focused businesses have much to gain from Asia’s growing silver generation
2 December 2024
The future of workplace wellness: 6 strategies
Employers should prioritise employee experience over traditional perks to keep and attract staff
27 May 2020
Collectively solving the world’s water crisis
People, businesses and policy makers can together overcome pressing water challenges
1 August 2019
Derivatives: The long road to redemption
Once viewed as precarious and immoral, today they are an essential financing tool